Increasing brand awareness for a reliable switch product that is everywhere and part of everyday life - but very few know about it.
The Brief
As part of a rebrand and revamping of the company premises, Tapeswitch wanted to increase market awareness of their company and products. The products can be found in a wide variety of industries, where there is a need for a switch to work every time.
The potential for these products is impressive. When I look around, all I see is evidence of or opportunities for Tapeswitch products. Real innovation.
When we were first introduced to Tapeswitch, they had already gone through a rebrand and design process. Reliable technology that can be found in special effects, sports timing, health and safety, and the medical profession, was being viewed differently – “At Tapeswitch we make movies, we break records and we save lives.”
The challenge was to give more visibility to the business with a series of tools that showcased the business and what it could do. A digitally focused campaign was put together to give the company a presence and provide a suite of tools to support the sales process.
Digital marketing and the development of sales collateral.
The digital marketing works included website design and build; search engine optimisation; content creation; email marketing; social media management; virtual tour; design and supply of all print, business cards, leaflets, brochures, literature and spec sheets; co-ordinating and supporting exhibitions and an open day.